
Editorial Concept
Athens
Mad Hatter & Alice
Our Studio
An editorial straight out of imagination: an old wagon in Lavrio as Wonderland, Yiannis Koukourakis as the Mad Hatter, Alice in Vivienne Westwood. By arChive.
The Concept
We wanted to see how far the frame could stretch beyond the wedding day itself, a showcase of imagination, built from scratch amd not found.
An abandoned railway wagon in Lavrio became our Wonderland. Yiannis Koukourakis stepped in as the Mad Hatter, a girl dressed in Vivienne Westwood as Alice, props and styling by Harilena Giatra. Nothing here was captured in a single frame, every scene was built element by element, composited into one world.
A study in what wedding photography can hold when the story is entirely our own.
Our approach
A photoshoot in Lavrio for the location plates, followed by two days in studio with Yiannis and our model.
Nothing was improvised, every scene was storyboarded in advance, movements, stances and interactions between the two rehearsed and replicated shot by shot, built to lock together precisely once assembled in digital editing.
Related work
For our full range of work exploring style and visual language, visit our dedicated page arChive.
